IPTC codes are a controlled library of categories that can be generated and applied to any WCM content object as tags, that will subsequently be used by search engines to locate the object.
Internet sites such as IPTC.org provide lists of IPTC codes.
Enter an IPTC descriptive news code (for example, justice and rights) and click Add.
To get a list of suggestions for IPTC codes, enter a forward slash ( / ) and the first letter or letters of a keyword. For example, to browse IPTC codes for justice, you would enter /ju. Alternatively, click the Suggest button.
Click an IPTC code on the list to select it.
Repeat to add additional IPTC codes if desired.
Tags are concept keywords or phrases associated with a single content object. For example, a Web article might include the tags Baseball, Red Sox, Tickets, Away Games, and Discounts, each leading to an index listing Web pages using that tag. This allows Web users to quickly locate all Web pages which have been associated with the term Red Sox, for example.
Tags can be used for search engine optimization (SEO), and/or to populate Tag clouds, or lists of links in a Web publication.
Enter a forward slash ( / ) and select a keyword or phrase from the list displayed. The phrase you select will be used by your company's ad server to associate appropriate advertisements for the selected target market.
The list displayed is defined in XML files by the software administrator or Web developer.
When you are done, select Save or Check-in (according to your selected lock mode) to save your tags.